Success of your corporation is often based primarily upon two simple goals: "How can I best promote my product or my business image?" and, “How can I best keep operating costs down?” If you are a healthcare professional, the question is even more to the point: "How can I best educate my clients or patients in matters concerning their health?" All of these questions have one common but perfect answer: Nutrition in the Fast Lane. Here is how I know this is true.
Hundreds of corporations each year use the Nutrition in the Fast Lane booklet when promoting their products and services. Most have used this booklet continuously for years. Some of these corporations may well be within your field of expertise, since our client listing is both diverse and extensive. So extensive, in fact, that over the past 17 years over 10 million copies have been purchased by businesses nationwide. That equates to an average of nearly 12,000 booklets a week being distributed for nearly two decades. Why does the demand continue and why is there such a steadfast devotion throughout our customer base? Simple answer: because it works! And it continues to achieve their promotional goals over a long period of time. That is why Nutrition in the Fast Lane should be part of your marketing arsenal.
Reducing operating costs is also a major concern. Again, Nutrition in the Fast Lane may be of great benefit to you. One of the most costly items in expenditures is normally labor. Possibly the greatest asset you can have is a healthy workforce. Healthy employees are often more alert and energetic and give you more bang for the buck. Healthier people usually see the world (including the workplace) in a more favorable light and find less to complain about. THINK! How much could be saved each year reducing the overtime costs needed to cover an employee’s sick days. And don’t forget about insurance considerations. Does your insurance provider adjust your premiums to reflect the number of claims? It is worth checking into. Some providers even give discounts for promoting programs designed to reduce health care costs. Perhaps enough to even offset the costs of the booklets purchased in the very first year.
Did You Know – That eating enough fiber daily can reduce the risk of colon cancer, and may also reduce the risk of cancers of the breast, stomach, prostate and some types of skin cancer;
That fiber may be instrumental in lowering and maintaining good cholesterol levels in the blood. High cholesterol is a major cause of heart attacks and strokes; That high sodium (salt) intake can lead to high blood pressure (another cause of heart attacks and strokes);
That good dietary habits may help offset the genetic tendency towards diabetes;
That a person who is over-weight may be prone to sleep apnea which robs them of a good night’s sleep thus reducing their concentration during the day. Are any of your heavy equipment operators over-weight? Is there danger lurking?
Nutrition in the Fast Lane is THE Fast-Food Dining Guide that can benefit everyone and is something that anyone can use. It is a unique tool for those who must watch what they eat due to health considerations; and it is more. It is THE source of information for those who simply wish to eat healthier when eating out. Whatever the goal, the knowledge you need is at your fingertips. We have even included Food Exchanges and Carb Counts for those living with diabetes. We explain how those wishing to lose or maintain their weight can also use these Exchanges to achieve their goals. That is why Nutrition in the Fast Lane is recommended to patients by doctors, registered dietitians and nutritionists nationwide. As a result of these professional recommendations, we receive thousands of individual orders every year.
The booklet is updated annually in order to list the most current nutritional information. Nearly 3,500 menu items are listed and 59 popular fast-food and casual dining restaurants are included. The information is presented in an easy-to-follow 4-color format. Just as important, no editorial comments or recommendations are noted with the items; just the facts, pure and simple.
Nutrition in the Fast Lane now also includes a Generic Section which can be used for items and restaurants not listed in the booklet. When it comes to nutrition, I think we have got you covered.
Let our booklet be THE dynamic vehicle to promote YOUR products and company. Let our booklet help save you money and cheer up your work environment. Imprint your product’s name or logo on the cover of an item that will be continuously used and shared by your customers, your employees, and their friends over and over, again and again.
You can order these booklets online or download our bulk order form and fax it to us at 317-634- 8558. Smaller editions can be created for a more specific focus on orders of 25,000 or more. Brochures are also available for distribution by your company.
Please contact me at 1-800-634-1993 or email me at franklinpub@earthlink.net. I would be delighted to talk with you about customizing a booklet to suit your individual needs or to answer any questions you might have.
Sincerely,
Michael E. Jones President
↑ Top