Corporate Benefits

How Does This Relate to Business?


Success of your corporation is often based primarily upon two simple goals: “How can I best promote my product or my business image?” and, “How can I best keep operating costs down?” If you are a healthcare professional, the question is even more to the point: “How can I best educate my clients or patients in matters concerning their health?” All of these questions have one common but perfect answer: Nutrition in the Fast Lane. Here is how I know this is true.

Hundreds of corporations each year use the Nutrition in the Fast Lane booklet when promoting their products and services. Most have used this booklet continuously for years. Some of these corporations may well be within your field of expertise, since our client listing is both diverse and extensive. So extensive, in fact, that over the past 20 years millions of copies have been purchased by businesses nationwide. Businesses have distributed, on average, nearly 12,000 booklets a week for nearly two decades. Why does the demand continue and why is there such a steadfast devotion throughout our customer base? Simple answer: because it works! And it continues to achieve their promotional goals over a long period of time. That is why Nutrition in the Fast Lane should be a part of your marketing arsenal.

Reducing operating costs is always a major concern. Again, Nutrition in the Fast Lane may be of great benefit to you. Normally, one of the most costly items in expenditures is labor. Possibly the greatest asset you can have is a healthy workforce. Healthy employees are often more alert and energetic and give you more “bang for the buck”. Healthier people usually see the world (including the workplace) in a more favorable light and find less to complain about. THINK! How much could be saved each year reducing the overtime costs needed to cover an employee’s sick days. And don’t forget the insurance considerations. Does your insurance provider adjust your premiums to reflect the number of claims? Many do. It is well worth checking into. Some providers even give discounts for promoting programs designed to reduce healthcare costs. Perhaps enough to even offset the costs of the booklets purchased in the very first year.

Did You KnowEating enough fiber each day can reduce the risk of colon cancer. It’s true. Fiber helps flush the cancer-causing irritants from your system and reduces the risk. Studies have shown that it may also reduce the risk of other cancers: breast, stomach, prostate and some types of skin cancer. How much of your insurance costs is devoted to catastrophic disease.

Did You Know? Fiber may be instrumental in lowering and maintaining good cholesterol levels. High cholesterol is a major cause of both heart attacks and strokes. If you are genetically susceptible to heart disease, the chances are you need to increase the fiber in your diet.

Did You Know? Salty foods can lead to high blood pressure, which is another cause of heart attack and stroke. Yet, controlling sodium is one of your most elusive challenges. To simplify this goal, we offer Sodium Parity (the milligrams of sodium present in every 25 calories). When choosing between two items, simply choosing the lower Parity number assures you of the lower sodium choice.

Did You Know? Good dietary habits may help offset the genetic tendency towards diabetes. Reasonable diet restrictions today may extend your body’s ability to produce insulin and resist the onset of diabetes.

Did You Know? Being over-weight may make you prone to sleep apnea. This robs you of a good night’s sleep and effects your ability to concentrate the next day. How much more production can you expect from employees who are not sluggish? Reducing carbohydrates at meals and limiting the calories from fat is the best bet on losing weight and keeping it off.

Nutrition in the Fast Lane is THE Fast-Food Dining Guide that can benefit everyone. And it is written so simply that anyone can use it. This is a unique tool for those who must watch what they eat due to health considerations; and it is more. It is THE primary source of information for those who simply wish to eat healthier when eating out. Whatever the goal, the knowledge you need is at your fingertips. We have even included Food Exchanges and Carb Counts for those living with diabetes. We explain how those wishing to lose or maintain their weight can also use these Exchanges to achieve their goals. That is why Nutrition in the Fast Lane is recommended to patients by doctors, registered dietitians and nutritionists nationwide. As a result of these professional recommendations, we receive thousands of individual orders every year. This is in addition to the 300 hospitals who order the booklets at bulk pricing and pass them out to their patients.

The booklet is updated periodically in order to list the most current nutritional information. More than 3,000 menu items are listed for 60 popular fast-food and casual dining restaurants. The information is presented in an easy-to-follow 4-color format. Just as important, no editorial comments or recommendations are noted with the items. We discuss the guidelines in the Introduction, and then present the facts of the most popular items, pure and simple. When it comes to nutrition, I think we have you covered.

Let our booklet be THE dynamic vehicle to promote YOUR products and company. As an addition to
your employee benefits, our booklet can help save you money and cheer up your work environment by providing you with a healthier workforce. Why not imprint your product’s name or logo on the cover of an item that will be continuously used and shared by your customers, your employees, and their friends over and over, again and again.

Please contact me at 1-800-634-1993 or, preferably, email me at franklinpub@earthlink.net. I would be delighted to assist you in customizing this booklet to suit your individual needs or to answer any questions you might have.

Sincerely,

Michael E. Jones
President

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